Maria Sfyraki & Associates — Unfolding Studio | Architecture, Design, Communications, Cultural Production

Architecture

Maria Sfyraki & Associates

Creative Direction & Concept • Brand & Narrative • Design & Creative Production • Operations & Management •

Maria Sfyraki
2015

Unfolding Studio is an interdisciplinary practice working globally across architecture, design, communications, and cultural production.

Email
Are.na
LinkedIn

≈ 55°39'47.2"N 12°39'11.8"E /

≈ 40°47'48.6"N 14°11'56.4"E

A visual identity for Maria Sfyraki & Associates, an Athens- and London-based architecture practice.

The identity's logomark — two triangular forms meeting to suggest both a letter M and a directional arrow — was rendered in a saturated electric blue against black-and-white architectural photography drawn from the practice's own material vocabulary: raw stone walls, cacti and arid landscaping, timber cladding, and rough-cut masonry. The same blue carried through to the practice's stationery, edge-painted along the business cards' stack and embossed into the presentation box, with the logomark itself rendered in gold and grey on the finished card. The identity extended into a full website, designed for the practice's project archive, services, and studio information, though the site's build was handled by a separate developer, and some elements differ from the original design.

Creative Direction & Concept
Art Direction

Brand & Narrative
Brand & Identity Systems
Copywriting & Editing

Design & Creative Production
Print & Digital Design
Digital Development
Photography

Operations & Management
Project Management

Team:
Valeria Granillo.