DesignFJ Pattern
Creative Direction & Concept • Brand & Narrative • Design & Creative Production • Operations & Management •  
Architectmade
2018

Unfolding Studio is an interdisciplinary practice working globally across architecture, design, communications, and cultural production.

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≈ 55°39'47.2"N 12°39'11.8"E /
≈ 40°47'48.6"N 14°11'56.4"E





Selected projects
Copenhagen Architecture Biennial Research & Strategy • Creative Direction & Concept • Brand & Narrative • Design & Creative Production • Operations & Management •  
Strange Adaptions Spatial & Experience Design • Brand & Narrative • Design & Creative Production • Operations & Management •  
Commission on CircularityCreative Direction & Concept • Spatial & Experience Design • Brand & Narrative • Design & Creative Production • Operations & Management • 
Interalia Studio Research & Strategy • Creative Direction & Concept • Brand & Narrative • Design & Creative Production • Operations & Management • 
FOODSCAPESSpatial & Experience Design • Brand & Narrative • Design & Creative Production • Operations & Management • 
Make Do With Now Spatial & Experience Design • Brand & Narrative • Design & Creative Production • Operations & Management • 
Copenhagen Architecture ForumResearch & Strategy • Creative Direction & Concept • Brand & Narrative • Design & Creative Production • Operations & Management • 
Coastal ImaginariesSpatial & Experience Design • Brand & Narrative • Design & Creative Production • Operations & Management • 
Copenhagen Architecture Festival XCreative Direction & Concept • Brand & Narrative • Design & Creative Production • Operations & Management • 
København, Kærlighed & CandyflossResearch & Strategy • Creative Direction & Concept • Spatial & Experience Design • Design & Creative Production • Operations & Management •  
One Shared House 2030Research & Strategy • Research & Strategy • Research & Strategy •  
Archive
FJ Pattern is a textile line by Architectmade, translating a pattern from architect Finn Juhl's own archive into fabric.

The line grew out of an extensive study of Finn Juhl's work — his original drawings, publications, and interviews. This research shaped the entire project, from selecting which pattern to work from to how faithfully to translate it into textile. Working in watercolour, Juhl had developed his own distinct colour combinations and geometric patterns, using them as an integrated part of his interiors, uniting architecture and furniture through a shared visual language. FJ Pattern took one such watercolour study — a triangular, faceted geometry — and developed it into a woven jacquard textile, translating Juhl's own sense of colour and shape from paper into cloth. The palette was developed from swatch studies in a considered range of blues and greys, drawn from Juhl's own interiors and reference material. Developing the line from archival study to finished textile was managed as its own project, from research through to production. The finished line launched as part of the Finn Juhl Collection, in blankets, bedspreads, pillows, and throws made from organic cotton and baby alpaca wool.
Research & Strategy
Research & Analysis

Creative Direction & Concept
Creative Direction
Concept Development

Design & Creative Production
Product Design & Development 

Operations & Management 
Project Management



In collaboration with:
Maria Tsomanis, Alessandra Ferrari, Danish Design Museum, among others.


FJ Pattern on architectmade.com
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