CAF× Community — Unfolding Studio | Architecture, Design, Communications, Cultural Production

Architecture & Culture

CAF× Community

Research & Strategy • Brand & Narrative • Design & Creative Production • Operations & Management •

CAF× — Copenhagen Architecture Forum
2023-2025

Unfolding Studio is an interdisciplinary practice working globally across architecture, design, communications, and cultural production.

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≈ 55°39'47.2"N 12°39'11.8"E /

≈ 40°47'48.6"N 14°11'56.4"E

CAFx Community was launched in 2023, before the festival's tenth and final edition, as Copenhagen Architecture Forum (CAF×)'s first membership offer, giving people a standing relationship with the organisation itself. When CAF× shifted from an annual festival to a year-round forum, Community was rebuilt to match — a broader membership programme sized to a full year of events rather than a single week.

The work presented here was undertaken during the studio founder's tenure at CAF×.

The rebuilt programme was organised around two tiers: an individual annual membership, and an organisational tier for companies and studios buying memberships in bulk for staff, priced to reward the larger commitment. Alongside membership, the programme also offered a direct, tax-deductible donation option for anyone who wanted to support CAF× without taking up a membership itself. Members received free access to CAF×'s full event programme, discounts across its film programme and magazine shop, and access to guided tours during the year's exhibitions, alongside discounts through a set of partner organisations — among them Danske Landskabsarkitekter, FAOD, and Arkitektforeningen, whose own student members could access CAF× at a reduced rate in turn. Some of these partnerships already existed in looser form; consolidating them into a single membership package, with a consistent set of benefits attached, was part of rebuilding Community itself.

CAF× shaped the programme's structure together — its tiers, and what belonged in its package of benefits — and worked with Open Studio, who built the site and its identity, on the membership's checkout flow specifically, mapping the path a prospective member needed to take to arrive at a completed subscription. Community's visual identity extended CAF×'s own — the same restrained black-and-white system — anchored by a recurring mascot, a simple line-drawn thumbs-up with a smiley face.

Launching the rebuilt programme meant sustained communications work alongside it — a dedicated campaign across CAF×'s channels, and a newsletter aimed specifically at members and prospective members, running alongside the coordination of member benefits — free or discounted access and pricing — across CAF×'s general public programme.

CAFx Community remains active today.

More images forthcoming.

Research & Strategy
Research & Analysis
Business Development
Strategic Partnerships
Creative Strategy

Brand & Narrative
Brand & Identity Systems
Copywriting & Editing
PR & Communications
Marketing
Campaigns
Brand Activation

Design & Creative Production
Print & Digital Design
Film & Motion Graphics

Operations & Management
Project Management
Event Management & Coordination

Team:
Valeria Granillo, Josephine Michau, Søren Nørkjær Bang, Janosh Heydorn.

CAF× Community on cafx.dk